John Crowley, a very successful healthcare executive, goes through the steps of how he shot up to 2nd in the nation with just a small change in his strategy. In 2016 he was chosen by Medreps.com as one of Healthcare’s Top Influencers.
What would be a takeaway message for the listeners?
I think that the key to success in sales is simplification, but it’s not to be confused with being easy. Running is easy. A baby can literally run, but running a marathon is really hard. Sales is the same thing. It’s not as complicated as we’ve made it.
Even though companies have invested billions of dollars in awesome sales training, the fact is you can get 90% of the way there by sticking to the basics.